NRK sees Nordic Ski Championships 2017 as a game changer in the online viewing trends

NRK (Norwegian Public Broadcasting Cooperation) coverage of the World Ski Championships in Lahti, Finland, was a great success for the Norwegian athletes and a significant achievement for the NRK web-TV service. Never before, have so many Norwegians chosen to watch sports on their mobile, tablets and PCs.

“NRK is proud of having successfully brought one of the biggest winter sports event in the world to so many connected users, but is also excited to be part of the major changes in the audience’s consumption,” says Andreas Munkelien, Head of IP distribution at NRK.

NRK used their, well-established online service NRK TV, to have a wall-to-wall live coverage of the International Ski Federation’s 2017 Nordic World Ski Championships in Lahti, Finland.

Norwegians are increasingly using the online TV for daily usage. Live sports such as the Nordic Ski Championships has resulted in streaming peaks never before encountered in Norway. The device types used to watch the live event ranged across mobiles, tablets, connected TV and devices while desktops dominated during working hours.

“IP-Only Qbrick’s solution has been important for us to fulfil our multi-CDN strategy and to bring an uninterrupted viewing experience to our online audiences. ” says Andreas Munkelien.

“Qbrick was chosen by NRK as a premium quality streaming provider. We are naturally proud of contributing to the unique NRK multi-CDN solution and being part of NRK’s road to the future”, concludes Mats Victorin, CEO of IP-Only Qbrick.

NRK – is the Norwegian government-owned radio and television public broadcasting company of 3600 employees, and the largest media organisation in Norway. NRK broadcasts four national TV channels and 16 national radio channels on DVB-T, cable, satellite, IPTV, FM, DAB and online. All NRK radio stations are available via nrk.no, which also offers the extensive NRK TV service. NRK is a founding member of the European Broadcasting Union.

IP-Only Qbrick – is leading the path to the online video revolution in the Nordics since 1999. We are the only Nordic company offering an end-to-end online video solution with our own CDN, that can be integrated seamlessly through RESTfull API or used for everyday use with Qbrick’s intuitive online video platform. With our Nordic focus we ensure local understanding and support for hundreds of customers based in the region.

In 2016 we joined the IP-Only family to further strengthen our offering to Nordic companies and organisations. With the network infrastructure capabilities of IP-Only we can ensure secure and efficient delivery capacity with premium quality.

For further information on this press release, please contact:
IP-Only Qbrick:
Sreemati Lalgudi, Head of Product Management, IP-Only Qbrick AB.
sreemati.lalgudi@qbrick.com , +46 739090949.

NRK:
Andreas Munkelien, Head of IP Distribution, NRK.
andreas.munkelien@nrk.no , +47 920 52 288.

Or schedule a call with one of IP-Only Qbrick’s product experts to see how we can help you in bringing your online video strategy to reality. Call +46 8 459 90 00 or email info@qbrick.com.