Events by their nature are visual and social. Events are a natural for video to help engage attendees before, during and after meeting.
Sharing a video of your event means anyone unable to make the event itself will still be able to see what it was all about. Your event can continue to have an impact, even after it’s finished. There really isn’t a limit to the number of people who you can reach with video online and it’s a lot easier to watch a two-minute video than read 500 words. To maximize the ROI for your next event, you can set the stage for success with live video streaming added to the mix of your live event coverage.
Watch this video from our Polish partner PSN and be inspired.
Here are five ways you can use videos online to promote your next event:
A promo clip gives your audience an idea of what they can expect from your event. This is a way to give a quick overview of the best parts of your event, which might include mini-events,speakers or performers, interactive elements and topics to be covered.
Create bonus content to be used throughout your event or online. Social media like Twitter and Facebook are perfect for sharing video content, and in the build-up to your event this could increase interest and engagement. Video content could include interviews, short, informative videos about your industry or products etc.
If you have an audience following your social media updates, adding a live stream could be a great way to involve your audience more.Record your stream for people to watch again later.
Let your speakers, exhibitors, attendees praise your event. There is nothing like a satisfied customer telling potential customers how well your event or product works.
To achieve a successful event, your greatest asset will be your ability to communicate effectively with your audience. Online video is a great way to keep your audience engaged and informed.