Qbrick

News Room

Welcome to our newsroom. This is where you will find press releases, interesting articles about us and the industry, research, social media, our logo and photos of our senior management.

 

 

 

2013-11-19

2013 Video marketing trends report

Over the past few years, online video has become a vital part of the marketing mix for many successful brands. We've just released our third annual, in-depth study based on survey results from over 600 marketing professionals which confirms that not only are 93% of them are using video content, but 82% of the respondents stated that it has had a positive impact on their business or organization. 

Highlights
Of the 600 respondents to the survey, all actively involved in marketing or budget decision making, we established the following: 

  • 82% of marketers confirmed that video marketing had a positive impact on their business 
  • 93% of marketers surveyed are using video in their campaigns 
  • 60% are using video for email marketing 
  • 84% are using video for website marketing 
  • 70% are optimizing video for search engines 
  • 70% of marketers will increase spend on video

    Video Marketing

Online video marketing has a positive impact
82% of marketers surveyed confirmed that online video marketing has had a positive impact on their organization or business.
Just 10% felt video has had little impact on their overall marketing ROI with 7% confirming they had not yet integrated video into their marketing programs.

71% of respondents reported an increase in funding for online video marketing budgets this year, with approximately 15% spending the same amount as they did in 2012. Again, only 1% of respondents confirmed they would be cutting the video budget.

Perceived barriers to entry for video marketing
The perceived cost of video production was still a major factor - 37% of marketers who held back from committing to using that medium for their campaigns. 27% were concerned that they couldn't produce high enough quality. 22% faced technical challenges and 1% blamed lack of available video assets. It will be interesting to see how the adoption of short form video via Vine and Instagram across the internet will affect these results in 2014.

93% of Marketers Confirmed Video Was Part of 2013 Strategy
93% of marketers confirmed video was part of 2013 strategy 

The survey confirmed that: 93% of internet marketers answered with a “Yes” when asked if they planned to use video content as part of their online marketing, sales, or communications strategy during 2013. This was an increase on the 2012 figures of 81%. As the technology gets easier to use and the public's hunger for this type of content increases, video has become a mainstream digital medium for online brands and businesses. Only 1% of those surveyed said that they wouldn't consider video to form any part of their campaign.


Source: The web video marketing council, together with survey partners ReelSEO and Flimp Media.


Book a demo

Posted by: Qbrick

  • |

Comments  18

  • Hermes outlet italy by uj den 28 juni 2014

    Piumini Moncler,Hermes outlet italy,chloe sale Just accept some for Hermes outlet italy If | Borwas Dimitri J Our Website Will P Giacche Uomo Moncler rovide You 70 Off With Piumini Moncler. . .hogan donna in addition to.Free Ship Now or Free Return No Wayand100 Satisfaction Guarantee, Hermes outlet italy c
  • Hermes Lindy Bags Cheap by ba den 28 juni 2014

    Kim Kardashian Dra Hermes Lindy Bags Cheap pes Her Expanding Curves in,Hermes Lindy Bags Ch Wholesale Hermes Lindy Bags eap Kim Kardashian's expanding curves are making headlines. A day after wearing an unflattering white swimsuit that appeared several sizes too s Hermes Lindy Bags Cheap mall, the lovely brunette draped her
  • Mulberry Bags Discount hemers outlet online by yg den 28 juni 2014

    hemers outlet online,Mulberry Bags Outlet,Mulberry Bags Discount,Mulberry Bags Mulberry Bags Outlet Sale,Cheap Mulberry Bags,amalgamation which in about-face accept Mulberry Bags Discount 2-3 Our Site sell erina kors outlet within the web and free freight preserve up to 70 for your family.lo Mulberry Bags Sale c
  • YSL clutch bags Sale tory burch bags sale by sl den 29 juni 2014

    Piumini Moncler,chloe sale Just accept some for Giacche Uomo Moncler If | Borwa YSL clutch bags Sale s Dimitri J Our Website Will Provide You 70 Off With Piumini Moncler,hogan donna and so.Free Ship Now and also Free Return No Way!100 Satisfaction Guarantee! ! chloe selling price just tory burch handbags outlet s
  • YSL shoulder bags Discount by as den 1 juli 2014

    Ann Taylor YSL outlet online store dresses up to recapture bored shoppers CHICAGO A Wholesale YSL shoulder bags s Ann Taylor emerges from its midlife crisis, the 58-year-old women clothing chain is counting on a makeover to pull it out of the doldrums. Parent Ann has a plan to replace its aging birkin ysl handbags f
  • Hermes Kelly Bags Cheap hemers bags outlet by sw den 2 juli 2014

    hogan donna,Hermes Kelly Bags Cheap,Artikelen Zoeken Vind Hier De Hermes Kelly Bags Cheap Meest Popuburrowe Artikelen Wel hemers factory outlet come to discover hogan donna .Our website design is dedicated and providing the latest erina kors manufacturing area avenue goodies with good high qual Hermes Birkin bags Sale i
  • YSL clutch bags Discount by kq den 3 juli 2014

    C Yves Saint Laurent Bags Sale ien creaciones de Yves Saint Laurent muestran birkin ysl handbags en Bruselas la modernidad de sus dise Bruselas Un centenar de piezas del modisto francés Yves Saint Laurent, se exponen YSL clutch bags Discount desde hoy en Bruselas como muestra del impacto que las creaciones y conceptos de
  • ysl clutch bags uk Mulberry Willow Tote Sale by bt den 3 juli 2014

    Bella Blissett,y ysl clutch bags uk sl clutch ysl clutch bags replica uk bags uk It may have been a man world,ysl clutch bags replica uk, but in the hard-nosed climate of a 1960s ad agency,ysl clutch bags replica, it was women who cut a real dash. Add a fin ysl clutch bags replica al coat of lipstick. The new Upliftin
  • Cheap Mulberry Bayswater Bags Luxury economy by mh den 3 juli 2014

    Luxury economy A fleet of fuel-saving small cars, hybrids and all-electric Cheap Mulberry Bayswater Bags vehicles are heading fo Mulberry Bayswater Bags Sale r dealers' showrooms (plus a few sleek and sporty models included to spice up the model mix). Here's a look ahead at some of the most significant al Mulberry Bayswater Bags Discount l
  • ysl clutch bag belle de jour by xd den 5 juli 2014

    The Best Places to Sh ysl clutch bag on sale op Online For Your Designer Handbags One commonsensical rule is,y ysl clutch bag belle de jour sl clutch bag on sale,ysl clutch bag belle de jour, if it sounds too good to remain true,ysl clutch bag selfridges, it probably is actually. As a precaution, pa ysl clutch bag selfridges t
  • Hermes Birkin bags Outlet well by hd den 7 juli 2014

    Top 3 Reasons For Buying Chanel Bags,Wholesale Herme Wholesale Hermes Kelly Bags s Kelly Bags When Gabrielle 'Coco' Hermes Kelly Bags Sale Chanel opened her first shop in 1910, no one could ever predict what a success the little hat shop would turn out. Chanel, the brand is now one of the leading Wholesale Hermes Kelly Bags F
  • Mulberry Clutch Bags Outlet 相关的主题文章 by pe den 12 juli 2014

    2012 Bangor Daily News BDN Maine Gabor Deg Mulberry Clutch Bags Outlet re | BDN Andrea Harris of Jacks Cheap Mulberry Clutch Bags on (right) shops for holiday decorations with her sons, Malachi Harris, 9, (left) Abishai Harris, 8,Mulberry Clutch Bags Outlet, (center) and Eli Crandall,Cheap Mulberry Mulberry Clutch Bags Outlet C
  • ysl shoulder bag online Gucci by io den 13 juli 2014

    10 Best Designer Ou ysl shoulder bag outlet tlets of the World Brands: Agent Provo ysl shoulder bag online cateur, Alexander McQueen, Anya Hindmarch, CELINE, Dior, Fendi, gucci, Hugo Boss, Marni, Matthew Williamson, Missoni, Moncler, Paul Smith, Prada, Pringle of Scotland, Roberto Cavalli, ysl leather shoulder bag Salvat
  • Hermes Kelly Bags 35 Angelina Jolie by ii den 17 juli 2014

    fashion moments 5,Hermes Kelly Bags 35 fashion moment Hermes Kelly Bags 35 s 5 Matt Sayles / Associated Press Pregnancy chic . The Hermès Kelly Hermes Kelly Bags ebay bag rose to fame in 1956 when Grace Kelly used it to hide her pregnancy from photographers. But now,Hermes Kelly Bags eba Hermes Kelly Bags color y
  • Longchamp Le Pliage with a White leather NO.J384 den 21 juli 2014

    po Longchamp Le Pliage lice off Longchamp Planetes icer is located when he radios that he's been stabbed and has shot his attacker There is talk of I Longchamp LE Pliage -AA schools (FBS) with openings on their schedule getting $800,000-$1 million to come get their butts beat by a BCS school We have probably pl
  • Mulberry Bayswater Bags Outlet 相关的主题文章 by to den 22 juli 2014

    Pizza Shop for sale in the area,Mulberry Bayswater Bags Outlet,Mulberry Bayswa Mulberry Bayswater Bags Outlet ter Bags Discount Risha jr. can buy them up for his titty bar, We have eno Mulberry Bayswater Bags Discount ugh fat women in the annex area that can work for Risha jr. being strippers . Can you imagine Mulberry Bayswater Bags Discount a
  • New Jordan Shoes with black details NO.v755 den 24 juli 2014

    7) The easiest place to add seats New Jordan Shoes is usually in the outfield, but this may impair aesthetics b Air Jordan 11 Gamma Blue y blocking views of city skylines or natural landmarks? Mourinho has a habit of taunting his opponents with soulless chutzpah b Air Jordan 6 Infared efore the match, and gloating
  • Hermes Bags Outlet Secondhand Nose by up den 27 juli 2014

    Secondhand Nose Hermes Bags Outlet The young man with the Wholesale Hermes Bags sandy-brown hair holds up an orange handbag that at first glance looks like an Hermes Birkin. His voice takes on an aggrieved tone and his mouth Hermes Bags Sale curls into a hint of a sneer. For Matt Rubinger, this fake desi
Post a comment
  1.    
     
     
     
     
       



Bookmark and Share

Twitter

Press releases

______________________________

 

 

Logos / pictures

press contact

Ask our customer service

Contact

E-mail: info@qbrick.com

Phone: office near you

Follow us

Facebook       LinkedIn    Subscribe for Newsletter in Swedish 

Customers & Inspiration:

  • SVT Play, Powered by Qbrick Media Delivery
  • Kanal 5 Play - Powered by Qbrick Media Delivery
  • DiTV, Powered by Qbrick Web TV Professional
  • Expressen TV, Powered by Qbrick Media Delivery
  • Sida Web TV, Powered by Qbrick Media Delivery
  • DnB NOR, Powered by Qbrick Web TV Presenter
  • ATG
  • SEB Web TV, Powered by Qbrick Web TV Professional
  • Mix Megapol
  • SvD Web TV, Powered by Qbrick Media Delivery
  • KappAhl Web TV, Powered by Qbrick Media Delivery
  • Gant Web TV, Powered by Qbrick Media Delivery
  • Stockholms Handelskammare Web TV, Powered by Qbrick Web TV Professional
  • Stockholm Film Festival Web TV, Powered by Qbrick Media Delivery
  • Skärgårdsradion Web Radio, Powered by Qbrick Media Delivery
  • Norsk Tipping Web TV, Powered by Qbrick Web TV Professional
  • Astra Zeneca Web TV, Powered by Qbrick Media Delivery
  • Historiska museet Web TV, Powered by Qbrick Media Delivery
  • Orkla Web TV, Powered by Qbrick Media Delivery
  • Ericsson
  • KI Web TV, Powered by Qbrick Media Delivery
  • LFV Web TV, Powered by Qbrick Media Delivery
  • Svenska kyrkan Web TV, Powered by Qbrick Media Delivery
  • Sydsvenskan Web TV, Powered by Qbrick Media Delivery
  • teleca
  • Telia Sonera Web TV, Powered by Qbrick Media Delivery
  • TietoEnator
  • SL Web TV, Powered by Qbrick Media Delivery
  • Paf Web TV, Powered by Qbrick Media Delivery